Municipality of Hjørring engages employees and residents with digital signage
23. June 2023
Municipality of Hjørring uses a large number of screens to reach all residents and members of staff with relevant news and content
As soon as you arrive in Hjørring from one of the major roads heading into the city, it is clear to see that this is a municipality that knows how to use capital letters. Here, passers-by are presented with upcoming events and other citizen-relevant messages on high pylon screens as they drive by.
The many screens play an essential role for the municipality. The external screens – those aimed at the residents – announce upcoming events and local news, but they are also used to guide and direct – in general to get municipal messages out at eye level, where everyone can follow along. All screens are managed with Replay by IntraActive.
Saves time and energy
The digital signage by Replay are used in several places in Municipality of Hjørring to guide citizens right when they enter a public building. This applies, for example, to the assisted living centers, where visitors are met by a screen, which shows a list of residents and where they live. Visitors are easily guided to the person they need to visit, rather than having to find an employee. With the screens in use, both visitors and staff save valuable time, which can instead be spent on the elderly.
Integration for Facebook and the intranet
It is important for Municipality of Hjørring to be able to reuse content from other communication channels such as Facebook and the intranet. Fortunately, this can be done with Replay by IntraActive.
Digital signage for events
Municipality of Hjørring does not just use the digital signage to advertise and notify of upcoming events. No, the screens are also used while the events take place.
High user adoption
Municipality of Hjørring has managed to spread the use of digital signage throughout the municipality, from the administrative staff at the town hall all the way to the institutions.
“The info screens are used widely throughout our organisation, but they are used differently depending on which target group we are trying to reach. When we switched to Replay, we experienced great support for the new system all around“, explains Torben Stampe Henningsen.
A user-friendly system
Unlike many other digital signage solutions, which require download of third-party products and separate logins, Replay is used directly from Microsoft Teams.
“It is also really nice that Replay is available as an app in Teams, now that we in the organization have chosen to use Microsoft Teams as a collaboration tool. Most people open Microsoft Teams every morning when they turn on the computer, and then all their tools are ready for use, whether it’s the intranet or Replay. We are very happy that it is available from several different devices, so that you can easily design content for the screen, regardless of whether you are using an iPad, mobile or desktop,” adds Daniel Rask Christensen.
If you want to see how Municipality of Hjørring uses the info screens, you can browse the gallery below. Here are pictures from the Nature Meeting as well as the town hall, library, and more.
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